Droplr is one of the most simple apps ever. Take a text file, an image, a video, a URL, just about anything and drag it to the Droplr icon in your menu bar. The item is uploaded to the Droplr server and a short URL is returned, displayed and automatically copied to your clipboard. Now go and paste that into an email, a tweet or wherever you’d like to share it.

This is a very simple, but brilliant idea. I like all my stuff to go to the “right places” (photos to flickr, videos to vimeo, URLs to bit.ly etc.) but the sheer simplicity of this app is great. I want to support it despite the issues I have had. Since I downloaded version 1.1.0 all has been well, so I won’t dwell on those issues.

It’s a free service, so while the shortened URLs behave as expected, images will be displayed on a page with ads, which is only fair really. The same goes for other files, though they will be displayed with a download link also. Check in on the website to see what you are using your 1GB free storage for, and to delete old files. Oh, and you can click the twitter button on your successful upload notification to instantly send your drp.ly URL to a Twitter client of your choice.

Simple, effective and brilliant. If only it would upload to the services of my choosing and return a short URL to that. I will only find out over time how much I will end up using it.